Recent evidence suggests that mobile search is becoming an increasingly important way for mobile users to gain access to online information, especially as off-portal content continues to grow rapidly. In this paper we study the characteristics of mobile search by analysing approximately 6 million individual search requests generated by over 260,000 individual mobile searchers over a 7-day period during 2006. We analyse the patterns of queries used by mobile searchers and focus on key characteristics such as the clickthru rates of mobile searches in order to understand, for the first time, just how well mobile search engines are responding to user queries. Moreover, we compare our results to a number of recent mobile studies and highlight some of the key differences between mobile search and traditional Web search behaviours.
Description
A large scale study of European mobile search behaviour
%0 Conference Paper
%1 Church:2008:LSS:1409240.1409243
%A Church, Karen
%A Smyth, Barry
%A Bradley, Keith
%A Cotter, Paul
%B Proceedings of the 10th international conference on Human computer interaction with mobile devices and services
%C New York, NY, USA
%D 2008
%I ACM
%K behavior mobile om09 search
%P 13--22
%R 10.1145/1409240.1409243
%T A large scale study of European mobile search behaviour
%U http://doi.acm.org/10.1145/1409240.1409243
%X Recent evidence suggests that mobile search is becoming an increasingly important way for mobile users to gain access to online information, especially as off-portal content continues to grow rapidly. In this paper we study the characteristics of mobile search by analysing approximately 6 million individual search requests generated by over 260,000 individual mobile searchers over a 7-day period during 2006. We analyse the patterns of queries used by mobile searchers and focus on key characteristics such as the clickthru rates of mobile searches in order to understand, for the first time, just how well mobile search engines are responding to user queries. Moreover, we compare our results to a number of recent mobile studies and highlight some of the key differences between mobile search and traditional Web search behaviours.
%@ 978-1-59593-952-4
@inproceedings{Church:2008:LSS:1409240.1409243,
abstract = {Recent evidence suggests that mobile search is becoming an increasingly important way for mobile users to gain access to online information, especially as off-portal content continues to grow rapidly. In this paper we study the characteristics of mobile search by analysing approximately 6 million individual search requests generated by over 260,000 individual mobile searchers over a 7-day period during 2006. We analyse the patterns of queries used by mobile searchers and focus on key characteristics such as the clickthru rates of mobile searches in order to understand, for the first time, just how well mobile search engines are responding to user queries. Moreover, we compare our results to a number of recent mobile studies and highlight some of the key differences between mobile search and traditional Web search behaviours.},
acmid = {1409243},
added-at = {2012-08-17T11:15:50.000+0200},
address = {New York, NY, USA},
author = {Church, Karen and Smyth, Barry and Bradley, Keith and Cotter, Paul},
biburl = {https://www.bibsonomy.org/bibtex/2827ec8eb021d08eb8350915d63dac216/griesbau},
booktitle = {Proceedings of the 10th international conference on Human computer interaction with mobile devices and services},
description = {A large scale study of European mobile search behaviour},
doi = {10.1145/1409240.1409243},
interhash = {2dfe08cd5a7b8f2f273746ecf696774e},
intrahash = {827ec8eb021d08eb8350915d63dac216},
isbn = {978-1-59593-952-4},
keywords = {behavior mobile om09 search},
location = {Amsterdam, The Netherlands},
numpages = {10},
pages = {13--22},
publisher = {ACM},
series = {MobileHCI '08},
timestamp = {2012-08-17T11:15:50.000+0200},
title = {A large scale study of European mobile search behaviour},
url = {http://doi.acm.org/10.1145/1409240.1409243},
year = 2008
}