A Study on Investor’s Attitude towards Investment in Equity Stocks with Reference to East Godavari District of Andhra Pradesh
International Journal of Recent Innovations in Academic Research, 8 (3):
54-59 (March 2024)DOI: https://doi.org/10.5281/zenodo.10890133
Abstract
The developments in the financial markets around the globe are providing a wide variety of markets and investment options to the investor’s. This in turn makes the investment decision process more complex. Research has been done to identify the factors influencing the investor’s attitude towards investment. Primary data is collected through questionnaire. The average value of the top five highly influential factors according to the investors’ were, what the company does, valuation of the company’s stock, company’s 10-Q annual reports, price to earnings ratio, is the company profitable. The five factors which were given lowest priority, or which had low influence on the attitude of the retail investors investing in equity stocks were revenue/profit patterns of the company was the lowest influencing factors among the five, customer/client reviews about the company, vision and mission of the company, risk factors involved in the nature of business, debt-to-equity ratio.