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Facebook Is Eating the Internet. The state of the media in 2015 begins and ends with the tech giant

. The Atlantic (April 2015)

Abstract

Facebook, it seems, is unstoppable. The social publishing site, just 11 years old, is now the dominant force in American media. It drives a quarter of all web traffic. In turn, Facebook sucks up a huge portion of ad revenue—the money that keeps news organizations running—and holds an enormous captive audience.

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