%0 Journal Article %1 Camacho2020 %A Camacho, L.J. %A Salazar-Concha, C. %A Ramírez-Correa, P. %D 2020 %I MDPI AG %J Sustainability (Switzerland) %K Colombia activity, attitudinal behavior; consumer-resource consumption foreign interaction; policy; shopping survey; %N 4 %R 10.3390/su12041647 %T The influence of xenocentrism on purchase intentions of the consumer: The mediating role of product attitudes %U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081689815&doi=10.3390%2fsu12041647&partnerID=40&md5=e1fef9f0f0c09592b2c633be1a2d2c8a %V 12 %X Globally, xenocentrism has emerged as a significant concept to understand consumer behavior regarding local and foreign products. In this context and based on a sample of Colombian customers, this investigation aims to analyze both the direct and indirect effects of xenocentrism on the consumer purchase intentions of imported products through product attitudes and perceived product quality. Xenocentrism was measured using the XSCALE, and the research model was analyzed with partial least squares structural equation modeling. The result indicates that xenocentrism has a positive direct effect on purchase intentions, perceived product quality, and product attitudes. The analysis also shows that product attitudes will partially mediate the effect between xenocentrism and purchase intentions. In light of these findings, xenocentrism in Latin America arises as a solid construction to explain consumer behavior, mainly when individuals' beliefs generate a positive appreciation of the purchase of imported products that compete in local markets. Moreover, these results permit designing sustainable marketing strategies that are more suited to the xenocentrism of Latin American consumers. © 2020 by the authors.

@article{Camacho2020, abbrev_source_title = {Sustainability}, abstract = {Globally, xenocentrism has emerged as a significant concept to understand consumer behavior regarding local and foreign products. In this context and based on a sample of Colombian customers, this investigation aims to analyze both the direct and indirect effects of xenocentrism on the consumer purchase intentions of imported products through product attitudes and perceived product quality. Xenocentrism was measured using the XSCALE, and the research model was analyzed with partial least squares structural equation modeling. The result indicates that xenocentrism has a positive direct effect on purchase intentions, perceived product quality, and product attitudes. The analysis also shows that product attitudes will partially mediate the effect between xenocentrism and purchase intentions. In light of these findings, xenocentrism in Latin America arises as a solid construction to explain consumer behavior, mainly when individuals' beliefs generate a positive appreciation of the purchase of imported products that compete in local markets. Moreover, these results permit designing sustainable marketing strategies that are more suited to the xenocentrism of Latin American consumers. © 2020 by the authors.}, added-at = {2021-08-28T19:41:18.000+0200}, affiliation = {Division of Business, Department of International Business and Marketing, SUNY Empire State College, 500 Seaview Avenue, Staten Island, NY 10305, United States; Administration Institute, Universidad Austral de Chile, Independencia 631, Valdivia, 5110566, Chile; School of Engineering, Universidad Católica del Norte, Larrondo, Coquimbo, 1780000, Chile}, art_number = {1647}, author = {Camacho, L.J. and Salazar-Concha, C. and Ramírez-Correa, P.}, author_keywords = {Latin america; Product attitudes; Purchase intentions; Xenocentrism; XSCALE}, biburl = {https://www.bibsonomy.org/bibtex/2b4351720e0ce8df303d70ab4fad18f88/cristiansalazar}, correspondence_address1 = {Salazar-Concha, C.; Administration Institute, Independencia 631, Chile; email: cristiansalazar@uach.cl}, document_type = {Article}, doi = {10.3390/su12041647}, funding_details = {Universidad Austral de ChileUniversidad Austral de Chile, UACh}, funding_text 1 = {Funding: This research was partially funded by the Vicerrectoría de Investigación, Desarrollo y Creación Artística of the Universidad Austral de Chile.}, interhash = {d5f5bcaff0f4709cf0b7e0fa38807007}, intrahash = {b4351720e0ce8df303d70ab4fad18f88}, issn = {20711050}, journal = {Sustainability (Switzerland)}, keywords = {Colombia activity, attitudinal behavior; consumer-resource consumption foreign interaction; policy; shopping survey;}, language = {English}, note = {cited By 2}, number = 4, publisher = {MDPI AG}, references = {Chabowski, B.R., Samiee, S., Hult, G.T.M., A bibliometric analysis of the global branding literature and a research agenda (2013) J. 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