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SWOT ANALYSIS ON THE DEVELOPMENT OF COLD CHAIN LOGISTICS IN CHINA

. misc, (September 2017)1. WU Qing—gang. The Current Situation and the Countermeasures of China Cold Chain Logistics Development. China Business and Market, 2011. 2. Zhang Zixiang, Cui Yan. Study on Fresh Farm Product E-commerce Mode Based on SWOT Analysis. Logistics technology, 2016..

Abstract

With the increase of the demand of people for agricultural by-product, cold chain logistics, which can guarantee the quality of products, has attracted more and more attention .As a new mode of logistics cold chain logistics give consumers better product quality and user experience through modern technological means. Although cold chain logistics has developed rapidly in recent years, there are still some problems. The paper uses SWTO method to analyze the strengths, weakness, opportunities and threats of development of cold chain logistics in China. Finally according to the results of study gives some corresponding measures and suggestions on how to develop the cold chain logistics.

Description

SWOT ANALYSIS ON THE DEVELOPMENT OF COLD CHAIN LOGISTICS IN CHINA Zhang Haizhen Department of Economic and Management, Heze University, Heze, China 122293872@qq.com Manuscript History Number: IJIRIS/RS/Vol.04/Issue09/SPIS10081 DOI: 10.26562/IJIRIS.2017.SPIS10081 Received: 27, August 2017 Final Correction: 05, September 2017 Final Accepted: 13, September 2017 Published: September 2017 Citation: Editor: Dr.A.Arul L.S, Chief Editor, IJIRIS, AM Publications, India Copyright: ©2017 This is an open access article distributed under the terms of the Creative Commons Attribution License, Which Permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited

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