%0 Journal Article %1 Acquisti2011226 %A Acquisti, Alessandro %A Spiekermann, Sarah %D 2011 %J Journal of Interactive Marketing %K display om09 %N 4 %P 226 - 240 %R http://dx.doi.org/10.1016/j.intmar.2011.04.003 %T Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay %U /brokenurl#www.heinz.cmu.edu/~acquisti/papers/acquisti-JIM.pdf %V 25

@article{Acquisti2011226, added-at = {2013-10-23T16:41:38.000+0200}, author = {Acquisti, Alessandro and Spiekermann, Sarah}, biburl = {https://www.bibsonomy.org/bibtex/2b98c97b552fdfb94c4f915f565f84822/griesbau}, doi = {http://dx.doi.org/10.1016/j.intmar.2011.04.003}, interhash = {222dedfaba9dc57be3810f8ff68d5e1b}, intrahash = {b98c97b552fdfb94c4f915f565f84822}, issn = {1094-9968}, journal = {Journal of Interactive Marketing }, keywords = {display om09}, number = 4, pages = {226 - 240}, timestamp = {2013-10-23T16:41:38.000+0200}, title = {Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay }, url = {/brokenurl#www.heinz.cmu.edu/~acquisti/papers/acquisti-JIM.pdf}, volume = 25, year = 2011 }