%0 Conference Paper %1 ls_leimeister %A Lipusch, Nikolaus %A Dellermann, Dominik %A Oeste-Reiß, Sarah %A Ebel, Philipp %B Hawaii International Conference on System Sciences (HICSS) %D 2018 %K Co-Creation Crowdfunding Crowdsourcing Innovation itegpub itimpub pub_dde pub_nli pub_peb pub_soe %P 4202-4211 %T Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers %U http://pubs.wi-kassel.de/wp-content/uploads/2018/02/JML_677.pdf %X Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this background, the aim of this research is to conceptualize and examine the concept of co-creation in the context of reward-based crowdfunding. In doing so, we distinguish it from other methods of user integration in the realm of open innovation and discuss how entrepreneurs can leverage reward-based crowdfunding to engage their customers in the development and deployment of their product and service offerings. %@ 978-0-9981331-1-9

@inproceedings{ls_leimeister, abstract = {Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this background, the aim of this research is to conceptualize and examine the concept of co-creation in the context of reward-based crowdfunding. In doing so, we distinguish it from other methods of user integration in the realm of open innovation and discuss how entrepreneurs can leverage reward-based crowdfunding to engage their customers in the development and deployment of their product and service offerings.}, added-at = {2017-11-10T12:55:34.000+0100}, author = {Lipusch, Nikolaus and Dellermann, Dominik and Oeste-Reiß, Sarah and Ebel, Philipp}, biburl = {https://www.bibsonomy.org/bibtex/20213e61dc1f37128172a6a4d59f66907/ls_leimeister}, booktitle = {Hawaii International Conference on System Sciences (HICSS)}, eventdate = {03.01.2018-06.01.2018}, eventtitle = {Hawaii International Conference on System Sciences (HICSS)}, interhash = {6bfc2f40c0e7b77599f23fefda3273ed}, intrahash = {0213e61dc1f37128172a6a4d59f66907}, isbn = {978-0-9981331-1-9}, keywords = {Co-Creation Crowdfunding Crowdsourcing Innovation itegpub itimpub pub_dde pub_nli pub_peb pub_soe}, pages = {4202-4211}, timestamp = {2021-07-27T16:02:47.000+0200}, title = {Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2018/02/JML_677.pdf}, venue = {Waikoloa, Hawaii, USA}, year = 2018 }