%0 Conference Paper %1 oberdorfer2021effects %A Oberdörfer, Sebastian %A Straka, Samantha %A Latoschik, Marc Erich %B Proceedings of the 28th IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VR '21) %D 2021 %K myown oberdoerfer %P 440-441 %R 10.1109/VRW52623.2021.00102 %T Effects of Immersion and Visual Angle on Brand Placement Effectiveness %U https://downloads.hci.informatik.uni-wuerzburg.de/2021-ieeevr-advrtize-poster-preprint.pdf %X Typical inherent properties of immersive Virtual Reality (VR) such as felt presence might have an impact on how well brand placements are remembered. In this study, we exposed participants to brand placements in four conditions of varying degrees of immersion and visual angle on the stimulus. Placements appeared either as poster or as puzzle. We measured the recall and recognition of these placements. Our study revealed that neither immersion nor the visual angle had a significant impact on memory for brand placements.

@inproceedings{oberdorfer2021effects, abstract = {Typical inherent properties of immersive Virtual Reality (VR) such as felt presence might have an impact on how well brand placements are remembered. In this study, we exposed participants to brand placements in four conditions of varying degrees of immersion and visual angle on the stimulus. Placements appeared either as poster or as puzzle. We measured the recall and recognition of these placements. Our study revealed that neither immersion nor the visual angle had a significant impact on memory for brand placements.}, added-at = {2021-02-10T16:46:42.000+0100}, author = {Oberdörfer, Sebastian and Straka, Samantha and Latoschik, Marc Erich}, biburl = {https://www.bibsonomy.org/bibtex/2d9215c70d1b72b4f5a91c174e27d0743/hci-uwb}, booktitle = {Proceedings of the 28th IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VR '21)}, doi = {10.1109/VRW52623.2021.00102}, interhash = {e9794c2b08544f4ac57182dfd14b0e8d}, intrahash = {d9215c70d1b72b4f5a91c174e27d0743}, keywords = {myown oberdoerfer}, month = {March}, organization = {IEEE}, pages = {440-441}, timestamp = {2023-02-21T11:22:20.000+0100}, title = {Effects of Immersion and Visual Angle on Brand Placement Effectiveness}, url = {https://downloads.hci.informatik.uni-wuerzburg.de/2021-ieeevr-advrtize-poster-preprint.pdf}, year = 2021 }