Customer Enthusiasm and Brand Loyalty to Airlines Services in the Nigeria Aviation Industry
INTERNATIONAL JOURNAL OF TREND IN SCIENTIFIC RESEARCH AND DEVELOPMENT, 6 (3):
1354-1360 (March 2022)Abstract
This work is aimed at investigating the connection that exist amid customer enthusiasm and brand loyalty among airlines service providers in the Nigeria aviation industry. The specific objectives were to inspect the degree to which enthusiasm relates with product commitment and product support among airlines service providers in the Nigeria aviation industry. The populations of this study consist of customers of all airlines service providers in the Nigeria. Data were collected through a structured questionnaire from 299 customers of the airlines. Hypothesis for the study was tested and data for the work was analyzed to determine the mean, standard deviation. The statistical tool for social science version 22.0 was used. The analysis discovered that enthusiasm has optimistic and important relationships with brand commitment and brand support. In view of these findings, it was concluded that when customers of airlines are enthusiastic with the airlines brand they become loyal by way of showing brand commitment and support. Therefore, the study recommended that, airlines providers should make customers to be passionate and enthusiastic about their products and service, and constantly interact with customers to enhance loyal behaviour among its customers. Agbeche, Aaron "Customer Enthusiasm and Brand Loyalty to Airlines Services in the Nigeria Aviation Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-3 , April 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49704.pdf Paper URL: https://www.ijtsrd.com/management/strategic-management/49704/customer-enthusiasm-and-brand-loyalty-to-airlines-services-in-the-nigeria-aviation-industry/agbeche-aaron