%0 Journal Article %1 CAM2008 %A LAJOS, JOSEPH %A KATONA, ZSOLT %A CHATTOPADHYAY, AMITAVA %A SARVARY, MIKLOS %D 2008 %J INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC %K activation cam model spreading %T CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High %U http://ssrn.com/abstract=1032148

@article{CAM2008, added-at = {2009-12-21T13:48:00.000+0100}, author = {LAJOS, JOSEPH and KATONA, ZSOLT and CHATTOPADHYAY, AMITAVA and SARVARY, MIKLOS}, biburl = {https://www.bibsonomy.org/bibtex/2fa653fd9a4f7243a5d23e0f88c06f033/schweste}, interhash = {38e0b049da437db2bac711be95010cb0}, intrahash = {fa653fd9a4f7243a5d23e0f88c06f033}, journal = {INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC}, keywords = {activation cam model spreading}, month = {4}, timestamp = {2009-12-21T13:48:00.000+0100}, title = {CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High}, url = {http://ssrn.com/abstract=1032148}, year = 2008 }