Article,

Method of Increasing the Competitiveness of the Enterprise

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Journal of Marketing and Emerging Economics, (2022)

Abstract

The article considers the conclusions that in the conditions of the modern economy, victory in the competition, as a rule, is won not by those enterprises that have new technologies or access to resources, but by those that constantly monitor the competitive situation. The results of the study can be used to form an optimal portfolio of strategic measures to ensure the competitiveness of companies and industries, taking into account the limitations of the investment budget.

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