%0 Book %1 GVK300690967 %A Baumgarth, Carsten %A Bernecker, Michael %B WiSorium %C München u.a. %D 1999 %I Oldenbourg %K Marketing Marketingforschung Marktforschung Theorie %T Marketingforschung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+300690967&sourceid=fbw_bibsonomy %@ 3486250426

@book{GVK300690967, added-at = {2009-08-21T11:25:58.000+0200}, address = {München [u.a.]}, author = {Baumgarth, {Carsten} and Bernecker, {Michael}}, biburl = {https://www.bibsonomy.org/bibtex/25133bae03825dd32c1291905a5b68f23/fbw_hannover}, interhash = {37194b5c2c6407df873b616650dcda69}, intrahash = {5133bae03825dd32c1291905a5b68f23}, isbn = {3486250426}, keywords = {Marketing Marketingforschung Marktforschung Theorie}, pagetotal = {IX, 144}, ppn_gvk = {300690967}, publisher = {Oldenbourg}, series = {WiSorium}, timestamp = {2009-08-21T11:26:02.000+0200}, title = {Marketingforschung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+300690967&sourceid=fbw_bibsonomy}, year = 1999 }