%0 Book %1 GVK591520184 %A Kuß, Alfred %A Kleinaltenkamp, Michael %B Lehrbuch %C Wiesbaden %D 2009 %I Gabler %K Deutschland Marketing Marketingpolitik Theorie %T Marketing-Einführung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+591520184&sourceid=fbw_bibsonomy %7 4., überarb. und aktualisierte Aufl. %@ 978-3-8349-1416-3

@book{GVK591520184, added-at = {2009-08-21T12:25:16.000+0200}, address = {Wiesbaden}, author = {Kuß, {Alfred} and Kleinaltenkamp, {Michael}}, biburl = {https://www.bibsonomy.org/bibtex/2adfa7dacde4e09a829a309b1dd2d0ea6/fbw_hannover}, edition = {4., überarb. und aktualisierte Aufl.}, interhash = {3879a7b6bb1a78fad460951692c307b9}, intrahash = {adfa7dacde4e09a829a309b1dd2d0ea6}, isbn = {978-3-8349-1416-3}, keywords = {Deutschland Marketing Marketingpolitik Theorie}, pagetotal = {X, 314}, ppn_gvk = {591520184}, publisher = {Gabler}, series = {Lehrbuch}, subtitle = {Grundlagen - Überblick - Beispiele ; [Bachelor geeignet!]}, timestamp = {2009-08-21T12:26:45.000+0200}, title = {Marketing-Einführung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+591520184&sourceid=fbw_bibsonomy}, year = 2009 }