Article,
Blogging as a Marketing Stategy
(2008)
Abstract
This research paper is about the blogging technology. Definitions of blog and blogging are supplied in the first few sections of the paper. A brief history of the industry, both in the global and in the Philippine context, is also provided. There are many kinds of blogs that exist in the blogging community. However, the researchers focus only on the applications of blogging in the business industry. This is discussed on the main section of this paper labeled as Blogging in Business. This section is divided further into three subsections which discuss three main issues about blogging in business. The first subsection talks about how blogs are promoted so as to encourage more readers, the second focuses on how products and services are advertise on blogs so as to persuade more buyers, and the third discusses how businesses make use of blogs as their main marketing channels through the so-called ‘Corporate Blogs’ so as to take even greater advantage of the widening internet users’ circle, many of which are prospective customers and buyers. An assessment of the industry is provided after the main section. The researchers then conclude.
