%0 Book %1 GVK122529863 %A Bearden, William O. %A Netemeyer, Richard G. %A Mobley, Mary F. %C Newbury Park u.a. %D 1994 %I Sage %K Consumer_behavior Forschungsmethode Market_research Marketing Marketing_research Marketingforschung Research Verbraucherforschung %T Handbook of marketing scales %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+122529863&sourceid=fbw_bibsonomy %@ 0803951558

@book{GVK122529863, added-at = {2009-08-21T09:59:23.000+0200}, address = {Newbury Park [u.a.]}, author = {Bearden, {William O.} and Netemeyer, {Richard G.} and Mobley, {Mary F.}}, biburl = {https://www.bibsonomy.org/bibtex/207c8c359b373278319836cc6185a3872/fbw_hannover}, interhash = {3ce2523cd86cc45b47a3dc5981b0b9b8}, intrahash = {07c8c359b373278319836cc6185a3872}, isbn = {0803951558}, keywords = {Consumer_behavior Forschungsmethode Market_research Marketing Marketing_research Marketingforschung Research Verbraucherforschung}, pagetotal = {XII, 352}, ppn_gvk = {122529863}, publisher = {Sage}, subtitle = {multi-item measures for marketing and consumer behavior research}, timestamp = {2009-08-21T10:00:37.000+0200}, title = {Handbook of marketing scales}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+122529863&sourceid=fbw_bibsonomy}, year = 1994 }