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Achieving Digital Maturity: Adapting Your Company to a Changing World

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Research Report, MIT Sloan Management Review and Deloitte University Press, Boston, MA, (July 2017)

Abstract

Adapting to increasingly digital market environments and taking advantage of digital technologies to improve operations are important goals for nearly every contemporary business. Yet, few companies appear to be making the fundamental changes their leaders believe are necessary to achieve these goals. Based on a global survey of more than 3,500 managers and executives and 15 interviews with executives and thought leaders, MIT Sloan Management Review and Deloitte's third annual study of digital business reveals five key practices of companies that are developing into more mature digital organizations. Their approaches, which may offer valuable lessons for companies that want to improve their own digital efforts, include: (1) Implementing systemic changes in how they organize and develop workforces, spur workplace innovation, and cultivate digitally minded cultures and experiences; (2) Playing the long game -- their strategic planning horizons are consistently longer than those of less digitally mature organizations; (3) Scaling small digital experiments into enterprise-wide initiatives that have business impact; (4) Becoming talent magnets, and (5) Securing leaders with the vision necessary to lead a digital strategy, and a willingness to commit resources to achieve this vision.

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