%0 Book Section %1 deSouzaIDE %A de Souza, Clarisse Sieckenius %B The Encyclopedia of Human-Computer Interaction, 2nd Ed. %C Aarhus, Denmark %D 2013 %E Soegaard, Mads %E Dam, Rikke Friis %I The Interaction Design Foundation %K design interaction oldsmooc semiotics %T Semiotics %U http://www.interaction-design.org/encyclopedia/semiotics_and_human-computer_interaction.html %X This chapter covers why and how Semiotics can help advance some of the major goals of Human-Computer Interaction (HCI) and be useful when designing interactive products. It begins with brief definitions and explanations of a few central concepts in Semiotics. This is followed by a discussion of harder challenges involved in bringing Semiotics into the domain of HCI research and the consequences of viewing computers as media. Following Semiotic Engineering concepts, which we have been developing and using for two decades now, we then revisit computer-mediated communication in view of 21st century literacy issues. First, we show that basic computing skills exhibited by contemporary users are in fact semiotic engineering abilities of the same sort as required from professional designers. Then we show how these skills can leverage an individual’s participation in a variety of social processes. In conclusion, the chapter presents our personal answer to the question that most readers certainly have in mind: ‘So, what’s in it for me?’

@inbook{deSouzaIDE, abstract = {This chapter covers why and how Semiotics can help advance some of the major goals of Human-Computer Interaction (HCI) and be useful when designing interactive products. It begins with brief definitions and explanations of a few central concepts in Semiotics. This is followed by a discussion of harder challenges involved in bringing Semiotics into the domain of HCI research and the consequences of viewing computers as media. Following Semiotic Engineering concepts, which we have been developing and using for two decades now, we then revisit computer-mediated communication in view of 21st century literacy issues. First, we show that basic computing skills exhibited by contemporary users are in fact semiotic engineering abilities of the same sort as required from professional designers. Then we show how these skills can leverage an individual’s participation in a variety of social processes. In conclusion, the chapter presents our personal answer to the question that most readers certainly have in mind: ‘So, what’s in it for me?’}, added-at = {2013-01-18T15:51:00.000+0100}, address = {Aarhus, Denmark}, author = {de Souza, Clarisse Sieckenius}, biburl = {https://www.bibsonomy.org/bibtex/200e8f7e23518b6ac27bcf6f2c6421408/yish}, booktitle = {The Encyclopedia of Human-Computer Interaction, 2nd Ed.}, editor = {Soegaard, Mads and Dam, Rikke Friis}, interhash = {461ce1b35c46ccfa407d517c8950dfee}, intrahash = {00e8f7e23518b6ac27bcf6f2c6421408}, keywords = {design interaction oldsmooc semiotics}, publisher = {The Interaction Design Foundation}, timestamp = {2013-01-18T15:51:01.000+0100}, title = {Semiotics}, url = {http://www.interaction-design.org/encyclopedia/semiotics_and_human-computer_interaction.html}, year = 2013 }