%0 Book %1 GVK241002397 %C München %D 1998 %E Diller, Hermann %E Bukhari, Imaan %I Vahlen %K Marketing Strategisches_Management %T Marketingplanung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+241002397&sourceid=fbw_bibsonomy %7 2., vollst. neu bearb. und erg. Aufl %@ 3800622718

@book{GVK241002397, added-at = {2009-08-21T11:21:56.000+0200}, address = {München}, biburl = {https://www.bibsonomy.org/bibtex/2240b936c580d6963ee2b8d7d2829d7ab/fbw_hannover}, edition = {2., vollst. neu bearb. und erg. Aufl}, editor = {Diller, {Hermann} and Bukhari, {Imaan}}, interhash = {474bcd86c7afcad082d5ef74ba6d339d}, intrahash = {240b936c580d6963ee2b8d7d2829d7ab}, isbn = {3800622718}, keywords = {Marketing Strategisches_Management}, pagetotal = {XIX, 402}, ppn_gvk = {241002397}, publisher = {Vahlen}, timestamp = {2009-08-21T11:22:11.000+0200}, title = {Marketingplanung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+241002397&sourceid=fbw_bibsonomy}, year = 1998 }