%0 Book %1 GVK238976297 %A Kardes, Frank R. %C Reading, Mass. u.a. %D 1999 %I Addison-Wesley %K Consumer_behavior Decision_making Entscheidung Unternehmen Verbraucherverhalten %T Consumer behavior and managerial decision making %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+238976297&sourceid=fbw_bibsonomy %@ 0321001990

@book{GVK238976297, added-at = {2009-08-21T11:21:56.000+0200}, address = {Reading, Mass. [u.a.]}, author = {Kardes, {Frank R.}}, biburl = {https://www.bibsonomy.org/bibtex/2270e6b114386d972f944d00c8674cb29/fbw_hannover}, interhash = {4a9cf6e45606d420a1360aa670a8abb5}, intrahash = {270e6b114386d972f944d00c8674cb29}, isbn = {0321001990}, keywords = {Consumer_behavior Decision_making Entscheidung Unternehmen Verbraucherverhalten}, pagetotal = {XX, 505}, ppn_gvk = {238976297}, publisher = {Addison-Wesley}, timestamp = {2009-08-21T11:22:00.000+0200}, title = {Consumer behavior and managerial decision making}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+238976297&sourceid=fbw_bibsonomy}, year = 1999 }