%0 Journal Article %1 citeulike:1507451 %A Bainbridge, William S. %D 2007 %I American Association for the Advancement of Science %J Science %K virtual-world %N 5837 %P 472--476 %R 10.1126/science.1146930 %T The Scientific Research Potential of Virtual Worlds %U http://dx.doi.org/10.1126/science.1146930 %V 317 %X Online virtual worlds, electronic environments where people can work and interact in a somewhat realistic manner, have great potential as sites for research in the social, behavioral, and economic sciences, as well as in human-centered computer science. This article uses Second Life and World of Warcraft as two very different examples of current virtual worlds that foreshadow future developments, introducing a number of research methodologies that scientists are now exploring, including formal experimentation, observational ethnography, and quantitative analysis of economic markets or social networks.

@article{citeulike:1507451, abstract = {{Online virtual worlds, electronic environments where people can work and interact in a somewhat realistic manner, have great potential as sites for research in the social, behavioral, and economic sciences, as well as in human-centered computer science. This article uses Second Life and World of Warcraft as two very different examples of current virtual worlds that foreshadow future developments, introducing a number of research methodologies that scientists are now exploring, including formal experimentation, observational ethnography, and quantitative analysis of economic markets or social networks.}}, added-at = {2018-03-19T12:24:51.000+0100}, author = {Bainbridge, William S.}, biburl = {https://www.bibsonomy.org/bibtex/27878a4d2cf6f530d87c7d19f0d70a809/aho}, citeulike-article-id = {1507451}, citeulike-linkout-0 = {http://dx.doi.org/10.1126/science.1146930}, citeulike-linkout-1 = {http://www.sciencemag.org/content/317/5837/472.abstract}, citeulike-linkout-2 = {http://www.sciencemag.org/content/317/5837/472.full.pdf}, citeulike-linkout-3 = {http://www.sciencemag.org/cgi/content/abstract/317/5837/472}, citeulike-linkout-4 = {http://view.ncbi.nlm.nih.gov/pubmed/17656715}, citeulike-linkout-5 = {http://www.hubmed.org/display.cgi?uids=17656715}, day = 27, doi = {10.1126/science.1146930}, interhash = {557ec3f4ca5318520f9a4f68b13a6b47}, intrahash = {7878a4d2cf6f530d87c7d19f0d70a809}, issn = {1095-9203}, journal = {Science}, keywords = {virtual-world}, month = jul, number = 5837, pages = {472--476}, pmid = {17656715}, posted-at = {2008-03-30 15:44:42}, priority = {2}, publisher = {American Association for the Advancement of Science}, timestamp = {2018-03-19T12:24:51.000+0100}, title = {{The Scientific Research Potential of Virtual Worlds}}, url = {http://dx.doi.org/10.1126/science.1146930}, volume = 317, year = 2007 }