%0 Book %1 GVK37948708X %A ?, %C Berlin %D 2003 %I Duncker & Humblot %K Betriebswirtschaftslehre Marketing Marketingpolitik Marktforschung %T Yearbook of marketing and consumer research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+37948708X&sourceid=fbw_bibsonomy

@book{GVK37948708X, added-at = {2009-08-21T12:16:51.000+0200}, address = {Berlin}, author = {?}, biburl = {https://www.bibsonomy.org/bibtex/2ad2ee7a15d76543e5f8baf0e89645c27/fbw_hannover}, interhash = {55ce9a60ecb1087e41bf11cfda965609}, intrahash = {ad2ee7a15d76543e5f8baf0e89645c27}, keywords = {Betriebswirtschaftslehre Marketing Marketingpolitik Marktforschung}, ppn_gvk = {37948708X}, publisher = {Duncker & Humblot}, timestamp = {2009-08-21T12:17:21.000+0200}, title = {Yearbook of marketing and consumer research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+37948708X&sourceid=fbw_bibsonomy}, year = 2003 }