Digital Transformation: A Road-Map for Billion-Dollar Organizations
G. Westerman, C. Calméjane, D. Bonnet, P. Ferraris, and A. McAfee.
Report, Capgemini Consulting & MIT Center for Digital Business, Paris & Cambridge, MA, (November 2011)

Read the main study findings from the digital transformation study conducted by Capgemini Consulting and the MIT Center for Digital Business. Digital transformation -- the use of technology to radically improve performance or reach of enterprises -- is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices -- and improving their use of traditional technologies such as ERP -- to change customer relationships, internal processes, and value propositions. Other executives, seeing how fast digital technology disrupted media industries in the past decade, know they need to pay attention to changes in their industries now. How can senior executives successfully lead digital transformation? While many experts urge companies to get started on the digital transformation journey, few tell how to do it. In this report we share the findings from a global study of how 157 executives in 50 large traditional companies are managing -- and benefiting from -- digital transformation.
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