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%0 Generic
%1 KlScWaS10
%A Klaus, Martin
%A Schwerdtfeger, Jörg
%A Wagner, Ralf
%B Australia & New Zealand Marketing Academy 2010 Conference
%C Australia & New Zealand Marketing Academy 2010 Conference in Christchurch (New Zealand)
%D 2010
%K 2010 contributed_talk speech
%T Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application
@conference{KlScWaS10,
added-at = {2011-03-08T16:18:47.000+0100},
address = {Australia \& New Zealand Marketing Academy 2010 Conference in Christchurch (New Zealand)},
author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
biburl = {https://www.bibsonomy.org/bibtex/2c308e151cc6bc2db5bb2df88a9763d21/rwagner},
booktitle = {Australia \& New Zealand Marketing Academy 2010 Conference},
interhash = {62dd9d8bbc077329dd297f8716da1934},
intrahash = {c308e151cc6bc2db5bb2df88a9763d21},
keywords = {2010 contributed_talk speech},
timestamp = {2013-04-17T15:33:32.000+0200},
title = {{T}argeting {K}ey {I}nfluentials for {D}irect {M}arketing {A}ctivities in {S}ocial {N}etworks: {M}ethodical {P}rogress and an {A}pplication},
year = 2010
}