Empirical Validation of Web Metrics for Improving the Quality of Web Page
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International Journal of Advanced Computer Science and Applications(IJACSA) (2011)

Web page metrics is one of the key elements in measuring various attributes of web site. Metrics gives the concrete values to the attributes of web sites which may be used to compare different web pages. The web pages can be compared based on the page size, information quality ,screen coverage, content coverage etc. Internet and website are emerging media and service avenue requiring improvements in their quality for better customer services for wider user base and for the betterment of human kind. E-business is emerging and websites are not just medium for communication, but they are also the products for providing services. Measurement is the key issue for survival of any organization Therefore to measure and evaluate the websites for quality and for better understanding, the key issues related to website engineering is very important. In this paper we collect data from webby awards data (2007-2010) and classify the websites into good sites and bad sites on the basics of the assessed metrics. To achieve this aim we investigate 15 metrics proposed by various researchers. We present the findings of quantitative analysis of web page attributes and how these attributes are calculated. The result of this paper can be used in quantitative studies in web site designing. The metrics captured in the predicted model can be used to predict the goodness of website design.
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