%0 Book %1 GVK024993743 %A Schmalen, Helmut %B Kohlhammer Edition Marketing %C Stuttgart u.a. %D 1985 %I Kohlhammer %K Kommunikationspolitik Marketing Werbeplanung %T Kommunikationspolitik %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024993743&sourceid=fbw_bibsonomy %@ 3170082779

@book{GVK024993743, added-at = {2009-08-21T09:49:34.000+0200}, address = {Stuttgart [u.a.]}, author = {Schmalen, {Helmut}}, biburl = {https://www.bibsonomy.org/bibtex/2d15c6d683d8cb98ee1bd3f67d3d8edad/fbw_hannover}, interhash = {6950a2d538eb1d4c7eb49e305d297599}, intrahash = {d15c6d683d8cb98ee1bd3f67d3d8edad}, isbn = {3170082779}, keywords = {Kommunikationspolitik Marketing Werbeplanung}, pagetotal = {233}, ppn_gvk = {024993743}, publisher = {Kohlhammer}, series = {Kohlhammer Edition Marketing}, subtitle = {Werbeplanung}, timestamp = {2009-08-21T09:51:24.000+0200}, title = {Kommunikationspolitik}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024993743&sourceid=fbw_bibsonomy}, year = 1985 }