%0 Generic %1 WaFaS108 %A Wagner, Ralf %A Falkenreck, Christine %C 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness in Beijing %D 2008 %K 2008 commitment-trust_theory contributed_talk customer_satisfaction direct_marketing product_line_extension reputation reputation_transfer speech %T Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

@conference{WaFaS108, added-at = {2010-08-03T11:33:22.000+0200}, address = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness in Beijing}, author = {Wagner, Ralf and Falkenreck, Christine}, biburl = {https://www.bibsonomy.org/bibtex/25edda353dbfea456c36989a1a6dc0e6f/cfalkenreck}, interhash = {730815b1eec02ae2c25781f29923910c}, intrahash = {5edda353dbfea456c36989a1a6dc0e6f}, keywords = {2008 commitment-trust_theory contributed_talk customer_satisfaction direct_marketing product_line_extension reputation reputation_transfer speech}, timestamp = {2010-08-03T11:33:22.000+0200}, title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures}, year = 2008 }