%0 Book %1 GVK090051904 %A Silberer, Günter %A Jaekel, Michael %B Absatzwirtschaft %C Stuttgart %D 1996 %I Schäffer-Pöschel %K Marketing Marktforschung Stimmung Verbraucherverhalten %T Marketingfaktor Stimmungen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+090051904&sourceid=fbw_bibsonomy %@ 3791009974

@book{GVK090051904, added-at = {2009-08-21T09:59:23.000+0200}, address = {Stuttgart}, author = {Silberer, {Günter} and Jaekel, {Michael}}, biburl = {https://www.bibsonomy.org/bibtex/276460caae36b291a76c6d7f89d65e094/fbw_hannover}, interhash = {8dcf418451af82a47f7fbd5b4aac0bd2}, intrahash = {76460caae36b291a76c6d7f89d65e094}, isbn = {3791009974}, keywords = {Marketing Marktforschung Stimmung Verbraucherverhalten}, pagetotal = {339}, ppn_gvk = {090051904}, publisher = {Schäffer-Pöschel}, series = {Absatzwirtschaft}, subtitle = {Grundlagen, Aktionsinstrumente, Fallbeispiele}, timestamp = {2009-08-21T09:59:41.000+0200}, title = {Marketingfaktor Stimmungen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+090051904&sourceid=fbw_bibsonomy}, year = 1996 }