%0 Book %1 GVK216567866 %A Streich, Michael %B Wirtschaftswissenschaftliche Beiträge %C Heidelberg %D 1997 %I Physica-Verl. %K Internationales_Marketing Marketing Werbeplanung %N 133 %T Internationale Werbeplanung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+216567866&sourceid=fbw_bibsonomy %@ 3790809802

@book{GVK216567866, added-at = {2009-08-21T10:37:37.000+0200}, address = {Heidelberg}, author = {Streich, {Michael}}, biburl = {https://www.bibsonomy.org/bibtex/21b172b8110d01a6681fdae4c8acf2755/fbw_hannover}, interhash = {8f8ee61224e097caf2e1c8247edc1d25}, intrahash = {1b172b8110d01a6681fdae4c8acf2755}, isbn = {3790809802}, keywords = {Internationales_Marketing Marketing Werbeplanung}, number = 133, pagetotal = {XVI, 223}, ppn_gvk = {216567866}, publisher = {Physica-Verl.}, series = {Wirtschaftswissenschaftliche Beiträge}, subtitle = {eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung}, timestamp = {2009-08-21T10:48:34.000+0200}, title = {Internationale Werbeplanung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+216567866&sourceid=fbw_bibsonomy}, year = 1997 }