%0 Conference Paper %1 conf/digra/Deal05 %A Deal, David %B DiGRA Conference %D 2005 %K dblp %T The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study. %U http://dblp.uni-trier.de/db/conf/digra/digra2005.html#Deal05

@inproceedings{conf/digra/Deal05, added-at = {2016-08-15T00:00:00.000+0200}, author = {Deal, David}, biburl = {https://www.bibsonomy.org/bibtex/2210d19ac6bdd2f2bd2ce8d99c6b01f1b/dblp}, booktitle = {DiGRA Conference}, crossref = {conf/digra/2005}, ee = {http://www.digra.org/digital-library/publications/the-ability-of-branded-online-games-to-build-brand-equity-an-exploratory-study/}, interhash = {90408972b843fe2b4b22e0975c89a306}, intrahash = {210d19ac6bdd2f2bd2ce8d99c6b01f1b}, keywords = {dblp}, timestamp = {2016-09-20T11:37:52.000+0200}, title = {The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study.}, url = {http://dblp.uni-trier.de/db/conf/digra/digra2005.html#Deal05}, year = 2005 }