Article,

Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology

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Organizational Research Methods, 16 (1): 15–31 (July 2012)
DOI: 10.1177/1094428112452151

Abstract

For all its richness and potential for discovery, qualitative research has been critiqued as too often lacking in scholarly rigor. The authors summarize a systematic approach to new concept development and grounded theory articulation that is designed to bring “qualitative rigor” to the conduct and presentation of inductive research.

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