%0 Book %1 GVK565254863 %A Busch, Rainer %A Fuchs, Wolfgang %A Unger, Fritz %B Gabler Lehrbuch %C Wiesbaden %D 2008 %I Gabler %K Betriebswirtschaftslehre Deutschland Integriertes_Management Marketing Marketingpolitik Theorie %T Integriertes Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+565254863&sourceid=fbw_bibsonomy %7 4., vollst. überarb. Aufl. %@ 978-3-8349-0991-6

@book{GVK565254863, added-at = {2009-08-21T12:23:46.000+0200}, address = {Wiesbaden}, author = {Busch, {Rainer} and Fuchs, {Wolfgang} and Unger, {Fritz}}, biburl = {https://www.bibsonomy.org/bibtex/2ec6d906c57d07f6a15684de1761513e8/fbw_hannover}, edition = {4., vollst. überarb. Aufl.}, interhash = {92e7d5e62fcac1a7efcb4ca384796a54}, intrahash = {ec6d906c57d07f6a15684de1761513e8}, isbn = {978-3-8349-0991-6}, keywords = {Betriebswirtschaftslehre Deutschland Integriertes_Management Marketing Marketingpolitik Theorie}, pagetotal = {XVII, 1004}, ppn_gvk = {565254863}, publisher = {Gabler}, series = {Gabler Lehrbuch}, subtitle = {Strategie, Organisation, Instrumente}, timestamp = {2009-08-21T12:24:33.000+0200}, title = {Integriertes Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+565254863&sourceid=fbw_bibsonomy}, year = 2008 }