Proceedings of the 4th International Conference on Persuasive Technology, Persuasive 2009, Claremont, CA, USA, April 26--29, 2009
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New York, ACM, (2009)

This collection comprises the the contributions from the fourth year for the International Conference on Persuasive Technology. This community studies both the theory and practical applications of how computing technology can alter human behavior and attitudes. In a very short time, this new discipline has garnered attention from technologists, researchers and practitioners world-wide. That is evident from the technical program with 21 papers representing new ideas in design, healthy lifestyle, green technologies, social networking and mobile persuasive gaming solutions.
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