%0 Book %1 GVK501067345 %A Schiffman, Leon G. %C Upper Saddle River, NJ %D 2007 %E Kanuk, Leslie Lazar %I Pearson Prentice Hall %K Consumer_behavior Marketing Motivation_research_(Marketing) Verbraucherforschung Verbraucherverhalten %T Consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+501067345&sourceid=fbw_bibsonomy %7 9. ed. %@ 0131869604

@book{GVK501067345, added-at = {2009-08-21T12:19:46.000+0200}, address = {Upper Saddle River, NJ}, author = {Schiffman, {Leon G.}}, biburl = {https://www.bibsonomy.org/bibtex/25bdfbf6be991db57750f1f8b03af83d1/fbw_hannover}, edition = {9. ed.}, editor = {Kanuk, {Leslie Lazar}}, interhash = {96c2043378a79fc5d102f2efcfbb86f8}, intrahash = {5bdfbf6be991db57750f1f8b03af83d1}, isbn = {0131869604}, keywords = {Consumer_behavior Marketing Motivation_research_(Marketing) Verbraucherforschung Verbraucherverhalten}, pagetotal = {[ca. 320 Bl. in getr. Zähl.]}, ppn_gvk = {501067345}, publisher = {Pearson Prentice Hall}, timestamp = {2009-08-21T12:20:28.000+0200}, title = {Consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+501067345&sourceid=fbw_bibsonomy}, year = 2007 }