%0 Book %1 GVK361508735 %A Helm, Roland %A Gierl, Heribert %B Grundwissen der Ökonomik %C Stuttgart u.a. %D 2002 %I Lucius & Lucius %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+361508735&sourceid=fbw_bibsonomy %7 3. Aufl. %@ 3828202284

@book{GVK361508735, added-at = {2009-08-21T15:29:11.000+0200}, address = {Stuttgart [u.a.]}, author = {Helm, {Roland} and Gierl, {Heribert}}, biburl = {https://www.bibsonomy.org/bibtex/2075ad4a6378cbb8dd1e4486a092d4977/fbw_hannover}, edition = {3. Aufl.}, interhash = {970add055da08b807b58486e029ad014}, intrahash = {075ad4a6378cbb8dd1e4486a092d4977}, isbn = {3828202284}, keywords = {Marketing}, pagetotal = {XV, 252}, ppn_gvk = {361508735}, publisher = {Lucius & Lucius}, series = {Grundwissen der Ökonomik}, subtitle = {Marketing / Böcker, Franz. - Stuttgart [u.a.] : G. Fischer, 1981-}, timestamp = {2009-08-21T15:29:12.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+361508735&sourceid=fbw_bibsonomy}, year = 2002 }