%0 Journal Article %1 journals/ijom/LiuK16 %A Liu, Rebecca %A Kop, Aysegul Eda %D 2016 %J Int. J. Online Mark. %K dblp %N 3 %P 15-33 %T Does Social Media Really Help?: From Customer Involvement to New Product Success. %U http://dblp.uni-trier.de/db/journals/ijom/ijom6.html#LiuK16 %V 6

@article{journals/ijom/LiuK16, added-at = {2023-09-30T00:00:00.000+0200}, author = {Liu, Rebecca and Kop, Aysegul Eda}, biburl = {https://www.bibsonomy.org/bibtex/25e6a8f39ca77b824f7632ca1b8d31a68/dblp}, ee = {https://doi.org/10.4018/IJOM.2016070102}, interhash = {998f232f66dbda7c69fb20b9d7e439f6}, intrahash = {5e6a8f39ca77b824f7632ca1b8d31a68}, journal = {Int. J. Online Mark.}, keywords = {dblp}, number = 3, pages = {15-33}, timestamp = {2024-04-08T11:10:00.000+0200}, title = {Does Social Media Really Help?: From Customer Involvement to New Product Success.}, url = {http://dblp.uni-trier.de/db/journals/ijom/ijom6.html#LiuK16}, volume = 6, year = 2016 }