%0 Book %1 morrison_search_1998 %A Morrison, David %C Luton %D 1998 %I University of Luton Press %K basr columbia institutional intellectual internalist lazarsfeld merton methodology public-opinion-research sociology united-states %T The Search for a Method: Focus Groups and the Development of Mass Communication Research %X The Search for a Method covers the origins, path and practice of focus group research. It provides not only a detailed methodological critique, but also a focused look at the beginnings of modern modes of mass communication research. The book details the historical context of the research created by Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research.

@book{morrison_search_1998, abstract = {The Search for a Method covers the origins, path and practice of focus group research. It provides not only a detailed methodological critique, but also a focused look at the beginnings of modern modes of mass communication research. The book details the historical context of the research created by Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research.}, added-at = {2019-08-29T01:56:31.000+0200}, address = {{Luton}}, author = {Morrison, David}, biburl = {https://www.bibsonomy.org/bibtex/2b49e0fb5e24f430289a5a08e69bea44c/jpooley}, interhash = {9be94bb820b680a1a929132f42bbb48a}, intrahash = {b49e0fb5e24f430289a5a08e69bea44c}, keywords = {basr columbia institutional intellectual internalist lazarsfeld merton methodology public-opinion-research sociology united-states}, publisher = {{University of Luton Press}}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {The {{Search}} for a {{Method}}: {{Focus Groups}} and the {{Development}} of {{Mass Communication Research}}}, year = 1998 }