%0 Book %1 GVK337716986 %A Churchill, Gilbert A. %A Iacobucci, Dawn %C Mason, Ohio u.a. %D 2002 %I South-Western/Thomson Learning %K Marketing Marktforschung Methode Methoden_und_Techniken_der_Betriebswirtschaft %T Marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+337716986&sourceid=fbw_bibsonomy %7 8. ed %@ 0030331013

@book{GVK337716986, added-at = {2009-08-21T11:34:36.000+0200}, address = {Mason, Ohio [u.a.]}, author = {Churchill, {Gilbert A.} and Iacobucci, {Dawn}}, biburl = {https://www.bibsonomy.org/bibtex/2dfffc3a897bba8d825b93dc4ecf7a40c/fbw_hannover}, edition = {8. ed}, interhash = {9fbf24bd95b87f993a4018fb86a30e6b}, intrahash = {dfffc3a897bba8d825b93dc4ecf7a40c}, isbn = {0030331013}, keywords = {Marketing Marktforschung Methode Methoden_und_Techniken_der_Betriebswirtschaft}, pagetotal = {XXVI, 1006}, ppn_gvk = {337716986}, publisher = {South-Western/Thomson Learning}, subtitle = {methodological foundations}, timestamp = {2009-08-21T11:51:44.000+0200}, title = {Marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+337716986&sourceid=fbw_bibsonomy}, year = 2002 }