Article,
Marketing Medicines for Self-Medication Is it a Good or Bad Idea
INTERNATIONAL JOURNAL ON ECONOMICS, FINANCE AND SUSTAINABLE DEVELOPMENT, (2022)
Abstract
Over-the-counter (OTC) medicines, also known as nonprescription medicines, refer to medications that can be purchased without a prescription and are safe and effective when used according to the directions on the label, and as directed by a healthcare professional (Food and Drug Admini, 2018).1 Self-medication is becoming increasingly popular around the world. According to studies, the global prevalence of self-medication ranges from 11.2 to 93.7%, depending on the target population and country (Balbuena et al., 2009;2 Kasulkar and Gupta, 2015; 3 Arrais et al., 2016; 4 Håkonsen et al., 2016;5 Prado et al., 2016; 6 Gama and Secoli, 2017; 7 Helal and Abou-ElWafa, 2017; 8 Abdi et al., 2018;9 Kassie et al., 2018; 10 Lei et al., 2018; 11 Tesfamariam et al., 2019). 12 This means a large proportion of the world’s population uses drugs without first consulting a doctor or healthcare professional.
