%0 Journal Article %1 MartinezSierra2008a %A Mart\'ınez Sierra, Juan José %D 2008 %J The Translation Journal %K Medios audiovisual comunicaci{\'{o}}n,Multiculturalismo,Traducci{\'{o}}n de %N 1 %T The Contact between Cultures and the Role of Translation and the Mass Media %U http://www.accurapid.com/journal/43av.htm %V 12 %X This paper aims to discuss several questions related to the relationship between culture and the role of audiovisual translation and the mass media. In our time most cultures do not constitute closed entities. They are rather entities that, to a greater or lesser extent, are interrelated partly thanks to the mass media. The fact that different cultures get in touch with each other by means of, for example, the audiovisual media allows a cultural contagion to take place between them, since audiovisual translation facilitates borrowings between cultures. However, the paradox of every culture lies in their double nature: all cultures are at the same time dynamic and reluctant to undergo any change. One final idea that will be considered is that the relationship that exists between the different existing audiovisual products and the market demand should not be ignored. %Z Language: eng

@article{MartinezSierra2008a, abstract = {This paper aims to discuss several questions related to the relationship between culture and the role of audiovisual translation and the mass media. In our time most cultures do not constitute closed entities. They are rather entities that, to a greater or lesser extent, are interrelated partly thanks to the mass media. The fact that different cultures get in touch with each other by means of, for example, the audiovisual media allows a cultural contagion to take place between them, since audiovisual translation facilitates borrowings between cultures. However, the paradox of every culture lies in their double nature: all cultures are at the same time dynamic and reluctant to undergo any change. One final idea that will be considered is that the relationship that exists between the different existing audiovisual products and the market demand should not be ignored. }, added-at = {2015-12-01T11:35:13.000+0100}, annote = {Language: eng}, author = {{Mart{\'{\i}}nez Sierra}, Juan Jos{\'{e}}}, biburl = {https://www.bibsonomy.org/bibtex/260aedbf851766357b539524f20c3f2e5/sofiagruiz92}, interhash = {a856bcc37b2762f04c66c58f76f96298}, intrahash = {60aedbf851766357b539524f20c3f2e5}, journal = {The Translation Journal}, keywords = {Medios audiovisual comunicaci{\'{o}}n,Multiculturalismo,Traducci{\'{o}}n de}, number = 1, timestamp = {2015-12-01T11:35:13.000+0100}, title = {{The Contact between Cultures and the Role of Translation and the Mass Media }}, url = {http://www.accurapid.com/journal/43av.htm}, volume = 12, year = 2008 }