%0 Journal Article %1 journals/mktsci/SchwartzBF17 %A Schwartz, Eric M. %A Bradlow, Eric T. %A Fader, Peter S. %D 2017 %J Marketing Science %K dblp %N 4 %P 500-522 %T Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci36.html#SchwartzBF17 %V 36

@article{journals/mktsci/SchwartzBF17, added-at = {2017-08-24T00:00:00.000+0200}, author = {Schwartz, Eric M. and Bradlow, Eric T. and Fader, Peter S.}, biburl = {https://www.bibsonomy.org/bibtex/22b2d85ad4e10228863a7d98f3064580f/dblp}, ee = {https://doi.org/10.1287/mksc.2016.1023}, interhash = {b26aca013d66e94a29a75f1c732a5ab1}, intrahash = {2b2d85ad4e10228863a7d98f3064580f}, journal = {Marketing Science}, keywords = {dblp}, number = 4, pages = {500-522}, timestamp = {2017-08-25T11:35:50.000+0200}, title = {Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci36.html#SchwartzBF17}, volume = 36, year = 2017 }