%0 Book Section %1 troldahl_social_1989 %A Troldahl, Verling C. %B Human Communication as a Field of Study: Selected Contemporary Views %D 1989 %E King, Sarah S. %I State University of New York Press %K behavioral-sciences bleyer gallup institutional internalist journalism schramm united-states %P 43--56 %T The Social Scientific Roots of the Mass Communication Tradition %X Significant developments in the field of mass communication can be traced to technical, theoretic, and educational breakthroughs. This chapter seeks to trace the influence of college administrations who seemingly 'sponsored' the behavioral study of communication and with those 'research professors' who directed graduate students in the early phases of the development of the field. Such a study is aimed at exploring the educational roots of mass communication as a behavioral science.

@incollection{troldahl_social_1989, abstract = {Significant developments in the field of mass communication can be traced to technical, theoretic, and educational breakthroughs. This chapter seeks to trace the influence of college administrations who seemingly 'sponsored' the behavioral study of communication and with those 'research professors' who directed graduate students in the early phases of the development of the field. Such a study is aimed at exploring the educational roots of mass communication as a behavioral science.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Troldahl, Verling C.}, biburl = {https://www.bibsonomy.org/bibtex/2fe5a5436f480337a5967b78ba9bd5f59/jpooley}, booktitle = {Human {{Communication}} as a {{Field}} of {{Study}}: {{Selected Contemporary Views}}}, editor = {King, Sarah S.}, interhash = {b8518c0b4025be2ea3f86543cd9e4b48}, intrahash = {fe5a5436f480337a5967b78ba9bd5f59}, keywords = {behavioral-sciences bleyer gallup institutional internalist journalism schramm united-states}, pages = {43--56}, publisher = {{State University of New York Press}}, series = {{{SUNY}} Series in Human Communication Processes}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {The {{Social Scientific Roots}} of the {{Mass Communication Tradition}}}, year = 1989 }