%0 Journal Article %1 noauthororeditor %A Madan, Rupali %A Agrawal, Rachna %A Matta, Mitu G %D 2015 %J International Journal of BRIC Business Research (IJBBR) %K Customer Management Relationship marketing strategiess %N 4 %P 1-10 %T Relationship Marketing Strategies in Banking Sector: A Review %U https://wireilla.com/management/ijbbr/vol4.html %V 4 %X The paper is review of relationship marketing strategies prevalent in Banking Sector. In this era of mature and intense competitive pressures, it is imperativethat banks maintain a loyal customer base. Nowadays, banks realize the importance ofRelationship Marketing. Relationship marketing offers benefits to the banks, customers as wellas employees of the organization. Relationship Marketing gives the banks way to developmutually beneficial and valuable long term relationships. These long term relationships are further helping banks in reducing operating cost and attracting new customers.

@article{noauthororeditor, abstract = {The paper is review of relationship marketing strategies prevalent in Banking Sector. In this era of mature and intense competitive pressures, it is imperativethat banks maintain a loyal customer base. Nowadays, banks realize the importance ofRelationship Marketing. Relationship marketing offers benefits to the banks, customers as wellas employees of the organization. Relationship Marketing gives the banks way to developmutually beneficial and valuable long term relationships. These long term relationships are further helping banks in reducing operating cost and attracting new customers. }, added-at = {2019-07-18T10:46:09.000+0200}, author = {Madan, Rupali and Agrawal, Rachna and Matta, Mitu G}, biburl = {https://www.bibsonomy.org/bibtex/2067ca8df96cc5ccafde77e8fbbc1ecb8/ijbbr}, interhash = {c15c5b31bb7397fb7cf4fa7a36c80ab2}, intrahash = {067ca8df96cc5ccafde77e8fbbc1ecb8}, journal = {International Journal of BRIC Business Research (IJBBR) }, keywords = {Customer Management Relationship marketing strategiess}, language = {English}, month = {November}, number = 4, pages = {1-10}, timestamp = {2019-07-18T10:46:09.000+0200}, title = {Relationship Marketing Strategies in Banking Sector: A Review}, url = {https://wireilla.com/management/ijbbr/vol4.html}, volume = 4, year = 2015 }