Insights for the Mad Men-Why Herta Herzog Is Still an Inspiration for Advertising and Market Research
D. Engel. What Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of Communication Research, PL Academic Research, Frankfurt am Main, (2016)
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%0 Book Section
%1 engel_insights_2016
%A Engel, Dirk
%B What Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of Communication Research
%C Frankfurt am Main
%D 2016
%E Klaus, Elisabeth
%E Seethaler, Josef
%I PL Academic Research
%K austria herzog united-states
%P 141--152
%T Insights for the Mad Men-Why Herta Herzog Is Still an Inspiration for Advertising and Market Research
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address = {{Frankfurt am Main}},
author = {Engel, Dirk},
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booktitle = {What {{Do We Really Know About Herta Herzog}}?: {{Exploring}} the {{Life}} and {{Work}} of a {{Pioneer}} of {{Communication Research}}},
editor = {Klaus, Elisabeth and Seethaler, Josef},
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keywords = {austria herzog united-states},
pages = {141--152},
publisher = {{PL Academic Research}},
timestamp = {2019-08-29T01:56:31.000+0200},
title = {Insights for the {{Mad Men}}-{{Why Herta Herzog}} Is Still an {{Inspiration}} for {{Advertising}} and {{Market Research}}},
year = 2016
}