%0 Book %1 GVK558628508 %A Wiedmann, Klaus-Peter %A Bachmann, Frank %A Frerichs, Katharina %B Schriftenreihe Marketing Management %C Hannover %D 2007 %I Institut für Marketing & Management %K Deutschland Empirische_Methode Erlebnismarketing Event-Marketing Marketing Sportmarketing Sportorganisation Sportsponsoring Sportveranstaltung %T Ambush Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+558628508&sourceid=fbw_bibsonomy %@ 3867000387

@book{GVK558628508, added-at = {2009-08-21T12:23:46.000+0200}, address = {Hannover}, author = {Wiedmann, {Klaus-Peter} and Bachmann, {Frank} and Frerichs, {Katharina}}, biburl = {https://www.bibsonomy.org/bibtex/20d390566620c5a963f3e2008289660ba/fbw_hannover}, interhash = {d902d99632884d17fc3f5e21c1131099}, intrahash = {0d390566620c5a963f3e2008289660ba}, isbn = {3867000387}, keywords = {Deutschland Empirische_Methode Erlebnismarketing Event-Marketing Marketing Sportmarketing Sportorganisation Sportsponsoring Sportveranstaltung}, pagetotal = {V, 96}, ppn_gvk = {558628508}, publisher = {Institut für Marketing & Management}, series = {Schriftenreihe Marketing Management}, subtitle = {eine empirische Untersuchung zu den Wirkungspotentialen, Chancen und Risiken verschiedener Ambush-Strategien am Beispiel von Sportevents}, timestamp = {2009-08-21T12:24:19.000+0200}, title = {Ambush Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+558628508&sourceid=fbw_bibsonomy}, year = 2007 }