%0 Book %1 GVK470933739 %A Mooij, Marieke K. %C Thousand Oaks, Calif. u.a. %D 2005 %I Sage %K Advertising Consumer_behavior Cross-cultural_studies Exportwerbung Interkulturelles_Verstehen Internationales_Marketing Konsumentenverhalten Kulturpsychologie Target_marketing Verbraucherverhalten Werbung %T Global marketing and advertising %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+470933739&sourceid=fbw_bibsonomy %7 2. ed %@ 1412914752

@book{GVK470933739, added-at = {2009-08-21T12:18:06.000+0200}, address = {Thousand Oaks, Calif. [u.a.]}, author = {Mooij, {Marieke K.}}, biburl = {https://www.bibsonomy.org/bibtex/2d86cd00223ccec996539cbd0341042b3/fbw_hannover}, edition = {2. ed}, interhash = {daac3d219f03d0dbcb0d29a9a01bd535}, intrahash = {d86cd00223ccec996539cbd0341042b3}, isbn = {1412914752}, keywords = {Advertising Consumer_behavior Cross-cultural_studies Exportwerbung Interkulturelles_Verstehen Internationales_Marketing Konsumentenverhalten Kulturpsychologie Target_marketing Verbraucherverhalten Werbung}, pagetotal = {XVI, 269}, ppn_gvk = {470933739}, publisher = {Sage}, subtitle = {understanding cultural paradoxes}, timestamp = {2009-08-21T12:18:37.000+0200}, title = {Global marketing and advertising}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+470933739&sourceid=fbw_bibsonomy}, year = 2005 }