Article,

Customer Satisfaction Analysis in Four Wheeler Service Centre: A Review

(Eds.)
International Journal of Innovations in Engineering and Science, 2 (12): 19-22 (December 2017)

Abstract

The Indian Auto Industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country’s Gross Domestic Product (GDP).India are also a prominent auto exporter and have strong export growth expectations for the near future. The increment and decrement in the no. of customer is totally depend on customer satisfaction. In the present time there is a lot of competition in the market so there is a need to be conscious about customer satisfaction. This paper deals with the review on customer satisfaction and its effect on automobile industries. At the present time each and every industry try to provide better services and quality of product as well as some additional features in their product which give additional importance in the market. Here we are talking about the four wheeler automobile service industries in which there are some gaps in between perceived and expected service and this thing directly affect the customer satisfaction, its market and brand value. Customer satisfaction is very important term in each and every industry.. The expectation of the customer is that in a less time the service centre provides the best service but due to some gaps this things is not possible. In the further study we will try to analyze the best service centre which will benefit the customer’s need by applying different methods and techniques.

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