Zusammenfassung
The Indian Auto Industry is one of the largest
in the world. The industry accounts for 7.1 per cent of
the country’s Gross Domestic Product (GDP).India are
also a prominent auto exporter and have strong export
growth expectations for the near future. The increment
and decrement in the no. of customer is totally depend
on customer satisfaction. In the present time there is a
lot of competition in the market so there is a need to be
conscious about customer satisfaction. This paper deals
with the review on customer satisfaction and its effect on
automobile industries. At the present time each and
every industry try to provide better services and quality
of product as well as some additional features in their
product which give additional importance in the market.
Here we are talking about the four wheeler automobile
service industries in which there are some gaps in
between perceived and expected service and this thing
directly affect the customer satisfaction, its market and
brand value. Customer satisfaction is very important
term in each and every industry.. The expectation of the
customer is that in a less time the service centre provides
the best service but due to some gaps this things is not
possible. In the further study we will try to analyze the
best service centre which will benefit the customer’s
need by applying different methods and techniques.
Nutzer