%0 Conference Paper %1 Piller2003 %A Piller, Frank %A Koch, Michael %A Möslein, Kathrin %A Schubert, Petra %B Proc. 3rd Annual Conf. of the European Academy of Management (EURAM2003) %C Milan, Italy %D 2003 %K codesing cscm massconfusion masscustomization own personalization %T Managing High Variety – How to Overcome the Mass Confusion Phenomenon of Customer Co-Design

@inproceedings{Piller2003, added-at = {2007-07-27T16:10:57.000+0200}, address = {Milan, Italy}, author = {Piller, Frank and Koch, Michael and Möslein, Kathrin and Schubert, Petra}, biburl = {https://www.bibsonomy.org/bibtex/2909fefad70cd07833d471885188b90c2/kochm}, booktitle = {Proc. 3rd Annual Conf. of the European Academy of Management (EURAM2003)}, interhash = {e294218b3c5e3a09b08b896bb9e60d9a}, intrahash = {909fefad70cd07833d471885188b90c2}, keywords = {codesing cscm massconfusion masscustomization own personalization}, month = {Apr.}, timestamp = {2007-11-03T22:20:18.000+0100}, title = {Managing High Variety – How to Overcome the Mass Confusion Phenomenon of Customer Co-Design}, year = 2003 }