Rainbow Color Map (Still) Considered Harmful
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IEEE Computer Graphics and Applications 27 (2): 14--17 (Mar 5, 2007)

In this article, we reiterate the characteristics that make the rainbow color map a poor choice, provide examples that clearly illustrate these deficiencies even on simple data sets, and recommend better color maps for several categories of display. The goal is to make the rainbow color map as rare in visualization as the goto statement is in programming - which complicates the task of analyzing and verifying program correctness
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