%0 Book %1 GVK02204275X %A Howard, John A. %A Sheth, Jagdish N. %B The Wiley marketing series %C New York, NY u.a. %D 1969 %I Wiley %K consideration_set %T The theory of buyer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02204275X&sourceid=fbw_bibsonomy %@ 0471416576

@book{GVK02204275X, added-at = {2010-01-29T10:35:16.000+0100}, address = {New York, NY [u.a.]}, author = {Howard, {John A.} and Sheth, {Jagdish N.}}, biburl = {https://www.bibsonomy.org/bibtex/2c5e8b09c2a1038acdfc08c34f8ce3481/enterldestodes}, interhash = {eca9d65373388accbf275438930e7dad}, intrahash = {c5e8b09c2a1038acdfc08c34f8ce3481}, isbn = {0471416576}, keywords = {consideration_set}, pagetotal = {XV, 458}, ppn_gvk = {02204275X}, publisher = {Wiley}, series = {The Wiley marketing series}, timestamp = {2010-01-29T10:35:16.000+0100}, title = {The theory of buyer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02204275X&sourceid=fbw_bibsonomy}, year = 1969 }